‘Make care an attractive career option’

Making a career in care an attractive and sustainable option and embracing the power of technology are at the heart of stemming the workforce crisis and ensuring care provision can accommodate growing demand on resources, a leading expert in social care has said. 

Professor Martin Green, chief executive of Care England, said social care is facing the “perfect storm” of a workforce crisis and soaring demand for support - and with at least 154,000 vacancies and staff turnover of up to 30 per cent, the need for action only becomes more urgent.